Marketing Linkages
Reimagining How Farmers Access Markets
Millions of smallholder farmers grow valuable produce but struggle to access premium markets, fair prices, and timely buyers. At Yoharvest, we’re building digital platforms to change that.
Our market linkage solutions are designed to eliminate middlemen, reduce price exploitation, and connect farmers directly with buyers from local food processors to global commodity traders.
Accessing premium markets
Facilitating Access to Structured Agricultural Markets
Direct Connections
Enables farmers, cooperatives, and buyers to engage directly, helping reduce reliance on intermediaries and improve price visibility.
Market Info Access
Provides updated data on demand trends, pricing, and buyer requirements to support better decision-making at the production and trade levels.
Transaction Support
Facilitates structured transactions, record-keeping, and communication between trading parties, contributing to more efficient exchange processes.
Increased Visibility
Gives producers greater access to local, regional, and potentially international markets, based on their product readiness and supply capacity.
Who Can Use It
Producers & Cooperatives
To access more reliable markets, understand buyer expectations, and manage transactions digitally.
Buyers & Traders
To identify and work with credible suppliers and reduce operational friction in procurement.
Processors & Exporters
To source traceable raw materials that meet compliance and quality standards.
Institutions & Agencies
To support agricultural development programs, policy implementation, and supply chain visibility.
Frequently Asked Questions
Can users without smartphones access it?
Yes. Support is available for feature-phone users through local agents and SMS-based services.
Is it limited to specific crops?
The system is adaptable across a range of crops. Supported categories may vary by region.
How does traceability work?
Traceability is built into user profiles, farm data, and produce handling through QR codes and digital logs.
Can buyers integrate this with internal systems?
Yes. APIs and data export options are available for institutional users.